California Voter Data & Targeting for San Rafael campaigns means a clean voter universe with PDI modeling and turf cuts ready for mail, phones, and walk lists — sized to the Marin County voter universe rather than a national template. San Rafael has roughly 61,000 residents and 36,000 registered voters, which puts most local races inside a small-universe playbook where california voter data & targeting is decisive. As the Marin County seat, San Rafael has the county's most diverse population, particularly in the Canal district with its large Latino community. District-based elections have increased representation and created distinct campaign strategies for each area. Our california voter data & targeting program supports San Rafael candidates running for San Rafael City Council (5 members, by district) and San Rafael City Schools, plus county and ballot-measure efforts in Marin County.
Last reviewed: 2026-07-02