As the Marin County seat, San Rafael has the county's most diverse population, particularly in the Canal district with its large Latino community. District-based elections have increased representation and created distinct campaign strategies for each area. San Rafael has approximately 61,000 residents and 36,000 registered voters across Marin County. Local seats on the ballot include San Rafael City Council (5 members, by district), San Rafael City Schools, Marin County offices (county seat). Issues driving San Rafael campaigns: Housing affordability and homelessness; Canal neighborhood equity; Downtown revitalization. Local Campaign Pros runs end-to-end campaigns for San Rafael candidates and measures — strategy, mail, voter data, lawn signs, field, and FPPC compliance tuned to the Marin County voter file.
Last reviewed: 2026-08-21