California Voter Data & Targeting for Chico campaigns means a clean voter universe with PDI modeling and turf cuts ready for mail, phones, and walk lists — sized to the Butte County voter universe rather than a national template. Chico has roughly 101,000 residents and 56,000 registered voters, which puts most local races inside a small-universe playbook where california voter data & targeting is decisive. Chico's political landscape was reshaped by the 2018 Camp Fire, which displaced thousands of Paradise residents into Chico. The influx strained housing, split the city's progressive-moderate balance, and made recovery and homelessness the dominant campaign issues. Our california voter data & targeting program supports Chico candidates running for Chico City Council (7 members, by district) and Chico Unified School District, plus county and ballot-measure efforts in Butte County.
Last reviewed: 2026-07-02