Political Direct Mail for Chico campaigns means targeted USPS mail drops to high-propensity voters using the current county file — sized to the Butte County voter universe rather than a national template. Chico has roughly 101,000 residents and 56,000 registered voters, which puts most local races inside a small-universe playbook where political direct mail is decisive. Chico's political landscape was reshaped by the 2018 Camp Fire, which displaced thousands of Paradise residents into Chico. The influx strained housing, split the city's progressive-moderate balance, and made recovery and homelessness the dominant campaign issues. That is roughly 42,000 likely voters in about 24,500 households, so a 4-piece mail program runs about $53,900–$73,500. Local issues we build Chico messaging around: Camp Fire recovery and housing; Homelessness; University-community relations. Our political direct mail program supports Chico candidates running for Chico City Council (7 members, by district) and Chico Unified School District, plus county and ballot-measure efforts in Butte County.