Political Direct Mail for San Rafael campaigns means targeted USPS mail drops to high-propensity voters using the current county file — sized to the Marin County voter universe rather than a national template. San Rafael has roughly 61,000 residents and 36,000 registered voters, which puts most local races inside a small-universe playbook where political direct mail is decisive. As the Marin County seat, San Rafael has the county's most diverse population, particularly in the Canal district with its large Latino community. District-based elections have increased representation and created distinct campaign strategies for each area. That is roughly 27,000 likely voters in about 16,000 households, so a 4-piece mail program runs about $35,200–$48,000. Local issues we build San Rafael messaging around: Housing affordability and homelessness; Canal neighborhood equity; Downtown revitalization. Our political direct mail program supports San Rafael candidates running for San Rafael City Council (5 members, by district) and San Rafael City Schools, plus county and ballot-measure efforts in Marin County.