California Voter Data & Targeting for Petaluma campaigns means a clean voter universe with PDI modeling and turf cuts ready for mail, phones, and walk lists — sized to the Sonoma County voter universe rather than a national template. Petaluma has roughly 60,000 residents and 38,000 registered voters, which puts most local races inside a small-universe playbook where california voter data & targeting is decisive. Petaluma's urban growth boundary and progressive electorate create campaigns focused on managed growth, climate action, and preserving the city's agricultural heritage. The city's dairy and poultry history shapes a community identity tied to sustainable food systems. Our california voter data & targeting program supports Petaluma candidates running for Petaluma City Council (6 members, by district) and Petaluma City Schools, plus county and ballot-measure efforts in Sonoma County.
Last reviewed: 2026-07-02