California Voter Data & Targeting for Novato campaigns means a clean voter universe with PDI modeling and turf cuts ready for mail, phones, and walk lists — sized to the Marin County voter universe rather than a national template. Novato has roughly 55,000 residents and 36,000 registered voters, which puts most local races inside a small-universe playbook where california voter data & targeting is decisive. Novato's position as Marin's most affordable city attracts families priced out of southern Marin, creating a more moderate electorate than its progressive neighbors. The Hamilton Field military base redevelopment and wildfire risk shape every campaign. Our california voter data & targeting program supports Novato candidates running for Novato City Council (5 members) and Novato Unified School District, plus county and ballot-measure efforts in Marin County.
Last reviewed: 2026-07-02