Political Direct Mail for East Palo Alto campaigns means targeted USPS mail drops to high-propensity voters using the current county file — sized to the San Mateo County voter universe rather than a national template. East Palo Alto has roughly 30,000 residents and 12,000 registered voters, which puts most local races inside a small-universe playbook where political direct mail is decisive. East Palo Alto's historically Black and Latino community faces intense gentrification pressure from adjacent Palo Alto and Menlo Park. Anti-displacement policy is the central campaign issue, and grassroots organizing remains the most effective campaign strategy. That is roughly 9,000 likely voters in about 5,300 households, so a 4-piece mail program runs about $11,700–$15,900. Local issues we build East Palo Alto messaging around: Anti-displacement and gentrification; Environmental justice; Youth programs and safety. Our political direct mail program supports East Palo Alto candidates running for East Palo Alto City Council (5 members) and Ravenswood City School District, plus county and ballot-measure efforts in San Mateo County.