Running for Statewide Ballot Measure in California puts you in front of all California voters. Most winning statewide measure campaigns budget in the $3M–$100M+ range and rely on broadcast, digital, earned media, and coalition endorsements. Filing goes through the Secretary of State (Title and Summary by Attorney General); plan for the varies — initiative qualification windows are signature-driven, FPPC Form 410 within 10 days of crossing $2,000 in fundraising, and a ballot designation that holds up under challenge. Local Campaign Pros runs statewide measure campaigns end-to-end across every California county.
Last reviewed: 2026-07-02