Running for Mayor in Seaside means competing for a mayoral seat in front of every registered voter citywide. Most Seaside mayor campaigns since 2018 have landed in the $25K–$250K depending on city size range and won on name ID, earned media, debates, and a sustained mail program. Seaside's transformation from a military town to a diverse civilian community centered around CSUMB creates campaigns focused on Fort Ord redevelopment, environmental cleanup of military contamination, and building economic opportunity for the city's diverse population. Filing paperwork goes through the city clerk — plan for the August filing window for November races, an FPPC Form 410 the moment fundraising crosses $2,000, and a ballot designation that survives challenge under Elections Code §13107. Local Campaign Pros runs mayor campaigns for Seaside candidates end-to-end — strategy, mail design and print, voter data, lawn signs, field, and FPPC compliance built on the Monterey County voter file.
Last reviewed: 2026-08-25