Scotts Valley's small-town character in the Santa Cruz Mountains creates an electorate focused on maintaining quality of life amid wildfire risk and development pressure. Highway 17 commuter issues and water supply reliability are perennial campaign topics. Scotts Valley has approximately 12,000 residents and 8,500 registered voters across Santa Cruz County. Local seats on the ballot include Scotts Valley City Council (5 members), Scotts Valley Water District, Scotts Valley Unified School District. Issues driving Scotts Valley campaigns: Wildfire evacuation routes; Highway 17 traffic; Small business support. Local Campaign Pros runs end-to-end campaigns for Scotts Valley candidates and measures — strategy, mail, voter data, lawn signs, field, and FPPC compliance tuned to the Santa Cruz County voter file.
Last reviewed: 2026-08-21